We need to Google Adwords analytics code (see below) adding to TripIQ so we can measure and monitor the effectiveness of our Adwords spend and also set up effective re-marketing ads to those who don't buy but are interested.
Adding the code to TripIQ is the only effective way of checking that people we advertise to have become customers, as that is where they convert and become customers. This will ensure we can save money and attract more customers by better targeting of our Adwords and cutting spend on those that don't convert.
It is also essential for re-marketing as we will re-advertise to those who have visited the website and TripIQ but to do that effectively we need to know how far they made it along the conversion funnel - otherwise we risk wasting ad spend on those who have become customers.
Code as sent by our ad agency is below - can speak to Biddable if unsure about implementation or it needs to be tested to ensure it is firing properly:
Hi Robert,
Please would you be able to get your devs to add the below remarketing code to the website. Just place it immediately before the closing </body> tag on every page.
<!-- Google Code for Remarketing Tag -->
<!--------------------------------------------------
Remarketing tags may not be associated with personally identifiable information or placed on pages related to sensitive categories. See more information and instructions on how to setup the tag on:
http://google.com/ads/remarketingsetup--------------------------------------------------->
<script type="text/javascript">
/* <![CDATA[ */
var google_conversion_id = 960470058;
var google_custom_params = window.google_tag_params;
var google_remarketing_only = true;
/* ]]> */
</script>
<script type="text/javascript" src="//
www.googleadservices.com/pagead/conversion.js">
</script>
<noscript>
<div style="display:inline;">
<img height="1" width="1" style="border-style:none;" alt="" src="//googleads.g.doubleclick.net/pagead/viewthroughconversion/960470058/?guid=ON&script=0"/>
</div>
</noscript>
Guest
