We need to install the Facebook advertising Pixel on Trip IQ so we can not only measure the success rate of our adverts but also target ads more effectively to save ad spend and increase the ROI of our advertising.
The pixel will allow us to measure actual pay success - at the moment we only measure when they leave the website to go to TripIQ and guess how many actually sign up. It will also allow us to exclude ads from people who do reach pay success so we don't waste money re-advertising to people who have already become customers.
I will grant access to the Facebook account to integration@tripiq.eu so it can be accessed or I can copy the code over.
Further details can be accessed here: https://www.facebook.com/business/help/952192354843755
Guest
