Putting the Google Analytics code on TripIQ and integrating it with GA on our main and franchisees websites will enable us to fully track the customer journey, set up buyers funnels with accurate goals based on sales when they become members and make bookings.
This is impossible at the moment as GA is only on the website so the journey ends when they click the link to TripIQ, depriving us of vital data as to whether they complete the journey and become customers. This will enable us to effectively track, measure and cost our marketing spend so we know the real ROI on activites - enabling us to save money and invest more in marketing activity that works.
It will also give us quantative data on the points at which potential customers drop out, enabling us to more effectively measure how TripIQ operates and how we can overcome barriers to customers signing up by optimisation.
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