Hotjar enables you to:
See visitor interactions with the site via recordings to understand the UX fully
Create heatmaps to see which areas are most used
Set up quick visitor surveys depending on interaction to record their views
Test forms to see how effective they are and where visitors drop out
Set up buyers funnels to see if people take the expected route and where they drop out
This is an essential tool for optimising the visitor UX and making improvements based on data, the customer experience and our customers views. It will be invaluable in improving the website, tracking journeys through to TripIQ and ensuring they successfully become customers.