Great idea - there are so many options this could be a product planning session in itself, a quick easy win would be plug in gamification modules for social media promotable to members once TripIQ is integrated with an external CRM. But the most effective would be built into the planned app and related to the key concerns and benefits they get from the service - eg money saved per week/month versus car ownership, environmental benefits in terms of CO2 saved (but visualised) by using an electric or hybrid versus the 'average' car.
And these could then be changed into points in any customer loyalty scheme or league table - whether for driving/credit, fun prizes or social acknowledgement.
Alex House
Great idea - there are so many options this could be a product planning session in itself, a quick easy win would be plug in gamification modules for social media promotable to members once TripIQ is integrated with an external CRM. But the most effective would be built into the planned app and related to the key concerns and benefits they get from the service - eg money saved per week/month versus car ownership, environmental benefits in terms of CO2 saved (but visualised) by using an electric or hybrid versus the 'average' car.
And these could then be changed into points in any customer loyalty scheme or league table - whether for driving/credit, fun prizes or social acknowledgement.
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