Ideas & Suggestions

Integration with third party CRM

I.e. tracking when users are away for 2 months, enticing back with offers

  • Alex House
  • Jan 10 2017
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  • Guest commented
    February 16, 2017 15:48

    Absolutely, this was the intention of this idea - https://ideas.tripiq.eu/ideas/TRIPIQ-I-63

    Integration with a third party marketing automation software would enable this plus many of the other ideas on here such as customer loyalty and gamification.

    Most mailing databases seem to use the REST API, although the one originally proposed in the idea above was Drip by Leadpages, having explored a number of other systems in the mean time I think the current system that offers the most flexibility, more straightforward implementation and at best cost is Active Campaign - integration instructions here:

    http://www.activecampaign.com/api/

    And the tracking is again added by s straightforward piece of code in Google Tag Manager.